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A Perfect Season: Fall 2011 Color Preview
By: Cathy Christensen
Posted: August 29, 2011, from the September 2011 issue of Skin Inc. magazine.
Classic sophistication, featuring a perfect complexion, dark berry-colored lips and simple, beautiful eyes is on trend this season.
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If clients do want to try the simple and stunning 1940s-inspired eye look, but don’t feel comfortable with a bolder lip, Harris suggests toning it down a bit. “The bold lip can be diffused with a nice cranberry or red-brown stain on the lip that’s not quite as lined and opaque,” she suggests. “Soften it by putting a layer on clients and then blotting it. A stain is more natural-looking and is softer.”
Translating the trends
This type of application translation of runway looks is always so crucial to keep in mind when working with clients, whether they are looking to follow the trends or just be updated to help improve their appearance. Above all else, it is so important to make them feel good about themselves. “The older a woman gets, the more you have to respect her for who she is and not for the colors she wears,” explains Westmore. “I always mute colors to soften them. You can dilute lip color by adding a lip conditioner and, in the case of powdered eye shadows, you can use a little facial powder mixed with bright colors for a toned-down effect.”
According to Harris, “A lot of women don’t wear a lot of makeup, and some people need more than others. Introduce makeup applications that way. Rather than telling clients to cover their faces with foundation, try just helping them find a tinted moisturizer, concealer and highlighter.” As a skin care professional, you can use your influence to help clients feel and look beautiful ... within their comfort zones. “Spas can give clients personal attention; department stores are there for sales and sales only,” Westmore points out.
Combining personalized attention with the customization of today’s trends to satisfy clients can even be taken one step further by remembering their budgets and limited schedules. More than ever, makeup is multitasking. Retailing cosmetic products that can save your clients time and money can result in happier clients and an easier sell. “Offering treatment abilities in makeup is very nice, and you should always go over the active ingredients and benefits of each when selling them to clients,” suggests Couanon.
So, when is the time right to start playing up fall’s new colors? “Let the heat of the summer run through, and let your clients and consumers alike know new colors and makeup products are coming,” advises Mendelson. “Give them something to look forward to.”