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Makeup Techniques That Sell
By: Noreen Young
Posted: November 29, 2010, from the December 2010 issue of Skin Inc. magazine.
Ask the client to sit on the edge of the treatment table for a quick touch-up after a treatment.
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Touch-ups also can spark retail sales, and are win-win situations for both the spa professional and the client. Examples of comments you can make to your clients to translate these facials into retail sales for makeup include:
“Claudine, I just started offering complimentary touch-ups after facials. If you’d like, I can apply a dash of color to your complexion so you can meet your friends for lunch and look polished and pretty. It’ll take just a few minutes.”
“Chrissie, we just got a shipment of some gorgeous new lipsticks and one color has your name on it. Would you like to try it?”
If you don’t retail makeup, you are missing pretty substantial profits. These are challenging times for businesses, and it is important to consider all available ways to increase revenue and your daily bottom line. Consider the benefits of offering a one-stop shopping experience to clients and meeting most of their beauty needs.
The four key products you need to apply during touch-ups and have available for quick purchases include tinted moisturizer, lip stain, cheek stain and concealer. See Treatment Step-by-Step: Easy Makeup Application After Facials.