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Makeup Techniques That Sell

By: Noreen Young
Posted: November 29, 2010, from the December 2010 issue of Skin Inc. magazine.
Ask the client to sit on the edge of the treatment table for a quick touch-up after a treatment.

Ask the client to sit on the edge of the treatment table for a quick touch-up after a treatment.

A facial does not have to begin and end without showing and sharing some beauty secrets with your clients. Many facial clients don’t want to go home after their spa visits without makeup because they may have to go back to work, run errands, meet a friend for lunch or carpool. Therefore, a bare face is not always an option.

Keep in mind that you just never know what clients want to buy beyond moisturizer and eye cream, so leave your options open. Give it a whirl, and try some professional cosmetic application tricks for prettier skin with a little color for the complexion.

Makeup touch-ups

There are a variety of products that can make your clients’ skin radiant and finish their faces with a dash of color, including the following.

  • Tinted moisturizer
  • Mineral loose makeup
  • Powder foundation in a compact
  • Vitamin E lip conditioner
  • Lip and cheek stains
  • Clear brow gel and mascara
  • Tinted brow gel
  • Powder or cream cheek tint
  • Concealer
  • Lip, face and cuticle salve
  • Loose face powder
  • Rice face powder
  • Professional brush sets
  • Disposable makeup brushes

After completing skin care treatments, be sure to make a tray or flat basket available containing the beauty supplies you plan to use on the client. Ask a few questions about what makeup she would prefer for a quick touch-up, or simply do one; let her know it can be as soft and simple as she would like. The client will really appreciate the extra-mile efforts that you can include in your service fee or offer for free. You may also offer a handy touch-up kit after facials for clients to use themselves that is also available for sale in your retail area. Promote it as a travel kit or the latest purse necessity. If priced right, clients will love it and so will your bottom line.

For the kit, all you need is an acrylic display or a makeup case filled with some beauty treats, along with disposable brushes and mascara wands. Otherwise, place makeup options, such as lipticks and nail lacquers, within reach of the checkout area because they often result in impulse purchases.