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Future Trends in Mineral Makeup
By: Diane Ranger
Posted: October 27, 2010, from the November 2010 issue of Skin Inc. magazine.
page 3 of 3
Clients are more ingredient-savvy than ever and are aware of which ingredients work. They have raised their standards and now must have real results from their cosmetic products. They expect a product to offer multiple benefits. The consumer is still spending money on cosmetic products, but is looking for value; it is not so much about price as it is about value. If a product delivers real results and can do double-duty, it will be successful. That is why authentic mineral makeup formulas will still lead the cosmetic industry as a major force.
Diane Ranger is the CEO and founder of Colorescience. A 30-year veteran in the cosmetics industry, she is a mineral makeup pioneer and founded Bare Escentuals in 1976. As a specialist in cosmetic chemistry and research, Ranger continues to create in her lab and works to evolutionize the mineral makeup category.
Editor’s note: This article has been reprinted with permission from the Pierce Mattie Trend Report, Volume III.