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Future Trends in Mineral Makeup

Diane Ranger November 2010 issue of Skin Inc. magazine
stacks of mineral makeup

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Values in clients’ personal lives have changed and that leads to a change in how they consume. People are spending more time with friends and family, and are focusing on what they consider to be the more important things in life. Consuming for the sake of consumption is no longer a way of life. Cosmetic consumers are demanding more quality products with multiple benefits, and what is inside the package will soon become more important than the package itself. Although packaging and presentation will always be very important, it will not be enough to hold a client, and it will not be the foundation upon which to build a business.

To predict how and where mineral makeup will grow in the future, it is important to revisit its history and evolution. Traditional makeup was initially used to add color accents to the face, and after a while, it was used to cover up imperfections. Mineral makeup brought the evolution to not only color and cover, but also to protect and enhance. Mineral makeup today is almost as much about skin care benefits as it is about the color and coverage.

That is not to say that mineral makeup is intended to replace skin care; it is meant to enhance it. The mineral makeup category must continue to offer innovative and exciting formulations in order to lead the cosmetic industry. Currently, most mineral formulas are cosmetic-grade only, but the future could bring drug formulas right into color formulas. The beauty of this is that the consumer is more likely to use color more consistently than skin care. The more a person uses products with beneficial ingredients, the better the results will be.

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Up-to-the-Minute Color Trends

Hollis Wright, the consulting director of product development and information implementation for Colorescience, offers her take on up-and-coming color trends.

“High-contrast colors due to the economic downturn, such as deep, dramatic purples and navy, and colors that help brighten people’s outlooks, such as bright, neon or pale hot pink, chrome yellow and whitewashed colors will be the most popular. I am feeling an immediate Latin trend graduating into multicultural colors, warm tones such as peppers, kelly green and turquoise.

“Trends such as green, warming and others will continue, and greens and neutrals will continue in cosmetics. I also think the retro theme remains for 2010–2011. This will be seen on television and in fitted, conservative clothing.

“For makeup, I think many looks will be stylish, so many identities can manifest. Conservative workplace contrasting with sheer special-effect pigments for evenings and parties will be popular. Bright colors abound, but they will be sheer to layer onto eyes, cheeks and lips. Many mineral makeup products are very versatile in the ways they can be mixed or layered. Sheer, water-resistant shimmer can be created for summer and then be switched to opaque drama for the fall,” says Wright.

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