Sign in

Consumers Want Sun Protection and Coverage in Color Cosmetics

A survey commissioned by Neutrogena Cosmetics and conducted by Harris Interactive found that women consumers would rather have coverage and sun protection in their color cosmetics than fashion-forward colors. The survey was conducted online within the United States among 1,018 women ages 18 and older.

When asked if they could only own one cosmetic product, 58% of those surveyed said they want a product that delivers flawless skin tone; 68% of the women surveyed said they would be willing to give up something for a year to have flawless skin. Perhaps, these women would spend more money for a foundation or powder that truly covers their flaws, allowing the cosmetic formulator a higher budget for innovation. 

SPF in color cosmetics is important to women, as 56% of those surveyed rely on cosmetics with SPF to provide protection from harmful UV rays. Formulators should take note of this and include UV filters in their color cosmetic products where appropriate. The survey also found that 72% of older women wear SPF cosmetic products and makeup year round compared to 50% of the younger women surveyed, indicating that SPF is an important part of color cosmetics formulated for older women.

Although flawless skin tone was the attribute that 58% of the women wanted in their color cosmetics, 51% of the women 55+ report that they want their color cosmetics to minimize the look of fine lines and wrinkles. Elongation of lashes (8%), fuller lips (3%) and cheekbone definition (2%) were also chosen as desired attributes in color cosmetics.

Related Content



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!