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A Profitable Head Start
By: Breeanna Hare
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
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If your spa doesn’t have a salon arm, you may be challenged with finding a way for clients to rinse their hair. The easiest solution, Holtz says, is to offer a dry massage. “The more ayurvedic you go—if you start incorporating ayurvedic oils and herbs—there’s definitely going to be more of a need for showers, but you can definitely get benefits from scalp massages that are done using just the massage techniques,” she says.
A loving add-on
With the benefits provided and the low cost necessary for implementation, scalp treatments are an easy way to provide clients with a service that makes them feel so rejuvenated, they’ll keep coming back for more.
“What we’re finding is that the feedback has been quite positive because some people have really felt that it’s added to their treatment. In the past, some have had a mask applied and the technician has basically left the room or just sat there,” Holtz says.
According to Malhotra, “When we go to a spa, why do we go back there again? We go because we had a great experience. It might have been a little bit expensive, but we think, ‘Oh, gosh, that therapist was so great, I loved the way she massaged my scalp, I’m going to go back.’ We become loyal clients.” And a scalp massage can provide that additional loving detail that puts your spa over the top.