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A Profitable Head Start
By: Breeanna Hare
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
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A scalp treatment can be incorporated into a full service, or it can be offered as a separate treatment. Malhotra has also worked with spas that offer it as an add-on. “Deciding how to offer it really depends on your spa’s philosophy and style,” says Holtz. “If your spa normally has a lengthy consultation with the client before a treatment, then a scalp service could be automatically included and customized according to the client’s needs.”
At The Spa at Norwich Inn, the scalp treatment upgrade can be added on to selected body wrap treatments and is done as a finishing touch. Once the client is wrapped in a heat blanket, the scalp treatment product is applied and the scalp is massaged. The client can wash out the product when the treatment is completed in the shower, or it can be left in.
When considering what to charge for scalp treatments, particularly if you’re thinking about marketing this service as an add-on, remember that this is a small, added luxury for the client, says Malhotra. “Spas are seen as a haven for relaxation, and if they charge just a small fee for it, anywhere from $5–10, it’s nice to give back to clients and make sure they stay with you. Now is the time to show appreciation to clients because of the state of the economy. If they’re coming in, make sure they keep coming back. It’s a nice experience to give to clients, and they feel appreciated.”
Another detail to consider is how much time is allocated to the treatment. Malhotra recommends that clients are offered three treatment options: a brief, seven-minute dry massage; a longer, 15-minute massage with oil; or an extensive 30-minute treatment that incorporates both the oil and massage. Using this method, clients can opt for the treatment that best fits their time allowance and budget.
Training is another cost factor that is quite low, since many spas already employ massage therapists and estheticians trained in the technique of scalp massage. If you don’t have trained technicians on staff, there are product manufacturers that offer DVDs or will send representatives to train spa technicians in the art of scalp treatments, Malhotra says. The technique can also be learned at educational facilities separate from any product line.