Understanding the treatment and care of skin as it develops from infancy through early childhood provides a unique opportunity to share in one of the most exciting and intimate experiences your clients will ever know, while creating an opportunity to enhance the strength and longevity of your business.
Most parents are perplexed by the unexpected skin problems that babies are born with or develop very early in life. Skin care professionals can support clients with insight and information about what to expect and how to handle an infant’s skin. Parents want to actively support the health of their babies and young children, but tend to overlook the role skin plays in the immune system. Unfortunately, many don’t understand the importance of finding products that are designed to address the critically important issue of prevention of chemical exposure. By providing information, education and products relevant to the journey into parenthood, you can be of service to your clients in a way that hasn’t been fully explored in the skin care industry.
Baby skin development
Skin goes through tremendous physiological development from ages 0 to 5. Infant skin is five times thinner than adult skin and doesn’t produce enough oil or melanin to adequately protect itself. The purpose of skin is to protect the body before it is even born, and many of the physical changes that keep a baby safer inside the womb are still visible at birth.