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"Spice It Up" Reflexology Treatment

By: Darlene Fiske
Posted: June 11, 2008, from the November 2006 issue of Skin Inc. magazine.

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Marketing seasonal services

The “Spice It Up!” Reflexology treatment concludes with a cup of hot spiced apple cider and ginger cookies to further reinforce its seasonal theme. A similar ending can be applied to whatever theme or tradition you want to support at your spa or resort.

Seasonal spa menu items provide businesses with something new to market. Introducing a winter package with the featured service as a component is an effective way to drive new business and to entice repeat clients to sample something novel at your facility. Public relations, interactive marketing and direct mail all should be part of the marketing effort, depending on the occupancy levels and revenue goals that you are trying to achieve. For example, you could invite a reporter from your local television station to sample the service and let them know that it has been created especially for the holidays.

Take it a step further and share some statistics about the growing number of men who frequent spas, and suggest that reflexology is an ideal way for males to get acquainted with the experience. Be willing to canvass your male clientele to find someone who enjoys being on camera and talking about his treatment. If the reporter is interested, you will get great news coverage for minimal expenditure.