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Study Shows Aging Population Will Turn to Anti-aging Products

Posted: April 4, 2008

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"Everyone should just age naturally" AND "I plan to purchase anti-aging products in the next year" -- 26%, 31 million

Other Key Findings
• Boomer males are concerned about staying attractive to the opposite sex (69% agreement), and are open to purchasing and using anti-aging products and treatments.

• While appearance is important to all singles, single Matures are the most interested in remaining young looking (62%) and dressing well (79%).

• Married Boomers are just as interested in staying attractive to the opposite sex as single Boomers (68% vs. 70%).

• Despite the rise in cosmetic procedures such as plastic surgery and Botox injections, only 2% admit to plans for such procedures.