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The Power of "Perfection"

Lynn Maestro August 2012 issue of Skin Inc. magazine

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Let’s talk about perfection.

Some background: This month’s issue was in its final stages for print. In the print media world, if there are any changes to be made at this stage, they should only be minor copy or color changes. An enormous amount of energy and passion go into these pages, but I was adamant about making one particular change.

This month’s cover photo represents an aesthetic example of our magazine’s content. It evokes an emotion with bold visuals and provocative, compelling cover blurbs. When successful, it persuades you to open and read. Three weeks ago, on my second day here at Skin Inc., our cover evoked a very personal emotion in me. The original cover line (which has been changed) asked the question “Want the Perfect Body? Try Peels.”

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