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Treatment Styles, Spiced Up

By Noreen Young
Posted: March 3, 2008, from the March 2008 issue of Skin Inc. magazine.

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    Makeup application. After an application of a facial serum, cream or eye gel, using the jade roller before applying makeup can help give the face a great lift. The duo-sided eye-and-face roller can be combined with blending potions to revitalize the complexion before a makeup application, and rolling around the eyes and face helps to rev up the blood flow, giving the skin a gentle, miniature workout. Upon completion of the treatment, the skin has a definite glow and will look great with any combination of colors on the eyes, cheeks and lips.

One professional to another
      Spas around the country are finding unique ways to incorporate the jade roller into some of their own signature facial treatments. The Body Anew spa in Bel Air, Maryland, has paired the roller with the spa’s acupuncture face lift. Following the treatment, a dash of lavender-scented pearl cream is applied and the roller is used on the face. The spa has begun offering this service in a series of 10 treatments and compares the results of the facial as similar to those of a Botox* treatment.
      The jade roller is getting good reviews from spas in other locales, as well. Summer Perry, an esthetician and massage therapist who owns the Summer Skin Care Institute in St. Augustine, Florida, says, “I use the eye and face roller in my facials and massage. I even incorporate it in my light therapy facials. Clients can get bored with your facials or treatments and with coming to you. They will move on if you do not add some new twists to your services.
      “You have all kinds of clients, and they are all going to like different things,” Perry continues. “Experiment to see what works for you and your clients. The great part about adding a face-and-eye jade roller to your treatments is that it is not that costly—it’s reasonable and affordable.”

Get rolling
      When looking to enliven your spa and the treatments you provide, remember that looking back can help. Everything ancient is new again, from Chinese herbs to jade skin rollers. Clients are seeking spas that offer exotic, specialized services, so after exploring these ancient tools and beauty traditions, you should publicize your efforts with them. Run ads in your local newspaper, send out postcards and offer special introductory pricing. People aren’t likely to come in for treatments unless you let them know about the fabulous options you have to offer. Consider mailing an invitation for a treatment to local celebrities, newscasters, realtors or even the town mayor and office staff. You’ll never know what will happen until you try.
 Open your eyes to something new. Change is indeed good for the soul, the client, you and your business. Be the spa in your area everyone wants to go to by offering new and exciting treatments and techniques. Natural stone healing therapies can be the newest surprise that makes your next facial, massage or makeover absolute skin bliss.

* Botox is a registered trade name of Allergan, Inc., Irvine, CA.