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The Therapeutic Medi-Pedi Treatment
By: Denise Dubois
Posted: June 29, 2012, from the July 2012 issue of Skin Inc. magazine.
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A therapeutic treatment focuses on the greater need for extra foot care rather than just a feel-good experience. Clients are looking for solutions with results. To properly perform this procedure, it is highly recommended that a licensed nail technician obtain advanced training in podology beyond their basic education. Conditions that a therapeutic pedicure should be able to address include persistent dryness due to poor circulation, callousness from weight and improper gait, fissures from excessive dryness, fungus of the nail and skin, cold feet and excessive perspiration that can also lead to foot odor.
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The Therapeutic Medi-Pedi Treatment can be introduced by hosting an educational healthy feet spa party. Consider inviting a local podiatrist to the event to give an informative presentation about various foot conditions. Following the presentation, clients should be offered a complimentary foot evaluation and a 20% discount if they book an appointment that evening for the treatment. Clients are looking for solutions to their foot challenges, and this treatment gives them the results they need. It is imperative to recommend a supportive foot treatment line for at-home maintenance and optimal long-term results.
A supportive foot treatment line is more than a feel-good, fragrant cosmetic skin care line. The line used should be specifically developed to address a variety of skin and nail conditions with proven results that are backed by science. It should address the health of the feet and issues from simple dryness to more severe conditions, such as those resulting from diabetes and fungus. The products should be simple and easy-to-use for clients, as well as skin care and nail professionals.
To maintain and enhance the results from the service, recommend follow-up home care. Use a recommendation pad and write out exactly what the client should use and how it should be applied at home. Bring the products to the pedicure chair and put them in the client’s hand as you are explaining their benefits.
It is also crucial for receptionists and booking attendants to ask the appropriate questions when answering the phone to identify if a client would benefit from a therapeutic pedicure versus a traditional spa pedicure. These questions include the following.
- Do you have a particular concern with your feet?
- What are your goals with this appointment?
- Are you looking for a traditional spa pedicure or more of a treatment to address a particular concern with your feet or nails?