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Enhancing Massage's Therapeutic Benefits With Bamboo
By: Elaine Sauer and Cassandra Stratton
Posted: May 27, 2011, from the June 2011 issue of Skin Inc. magazine.
page 2 of 3
The bamboo serves as an extension of the therapist’s hands, making the tools seamless to use. When offering heat therapy in massage, it induces the relaxation response more quickly, creating a faster reduction of stress and tension within the tissue. This, in turn, relieves tight, sore muscles more quickly, enabling clients to enjoy the relaxation response earlier during the massage, thereby providing them greater results for their time.
Using bamboo also allows therapists to provide a deeper massage without injuring themselves or causing repetitive injuries, such as carpal tunnel. The use of the bamboo sticks reduces the stress placed on thumbs and wrists, which can extend a therapist’s longevity in this industry. In addition to the traditional table massage, the Bamboo Fusion Massage can be effective during seated chair massages.
Bamboo Fusion Massage gives clients a deep sense of well-being and relaxation. It also helps skin become more supple and relieves tightness and tension while rejuvenating the body and mind. As with most massages, there are contraindications to consider, which include neuropathy, diabetes, high blood pressure, pregnancy, recent breast implants, fractures and dislocations. Also, clients who are taking medications that are affected by heat should avoid this service.
Marketing the experience
Although e-mail outreach and in-spa signage are musts when it comes to promoting this service, it is also crucial to focus on getting key influencers into your skin care facility for a complimentary Bamboo Fusion Massage so they can experience the unique service firsthand.
To launch the massage, consider hosting a special two-day event, inviting select guests and reporters to enjoy an exclusive, complimentary Bamboo Fusion experience. This type of event can achieve two important objectives: It will create word-of-mouth buzz among clients, and it will generate stories in trusted media sources, adding further credibility to that buzz and your facility’s other outreach efforts.