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Bringing Out the Best With Body Wraps

November 2010 issue of Skin Inc. magazine
male spa client getting body wrap

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Body wraps have gained popularity in recent years as a way to quickly lose inches in all the right places; however, there has been considerable controversy as to whether they actually work in this way. On the other hand, little attention has been paid to the use of body wraps as skin care treatments. Using the same methods of body wrapping, treatments can be developed for dry skin, eczema, psoriasis, anti-aging and many other skin conditions. The key to such services is incorporating ingredients that are proven to give the results claimed.

Exfoliation and massage

Most body wrap services begin with exfoliation in order to make the skin ready for the next steps. Exfoliation is the process of mechanically or chemically removing dead skin cells that allows younger, fresher cells to come to the surface. These younger cells are better able to accept the nutrients delivered to them through cosmetics. Both mechanical and chemical exfoliation can also impart nutrients to the skin. Mechanical exfoliation sloughs off dead skin cells with the aid of physical abrasives or scrubs that can include oils and ingredients that scrub while acting as conditioning agents. Chemical exfoliation uses alpha hydroxy acids or beta hydroxy acids to loosen the bonds of older skin cells, which are then rinsed away. In spite of the benefits, care should be taken when working with chemical exfoliants because they can cause skin irritation.

Although body wraps are, without a doubt, esthetic treatments, employing a simple relaxation massage can go a long way in client experience. The massage can be incorporated in the application of the scrub performing the double-duty of exfoliating the skin while simultaneously improving circulation.

Anti-aging oils for scrubs

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Retail Tip: Bringing Out the Best With Body Wraps

Body wrap treatments, like facials, make a great jumpstart or refresher to a skin care regimen. Clients will see significant results following the treatment; however, consistent home care will extend the results. Sell body scrubs and exfoliants, gentle, moisturizing body washes and body creams that coincide with the body treatments offered at the spa. Be sure to educate your clients about the ingredients in both the spa treatment and the retail products so that they know what to expect and why it will work.

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