Sign in

Why Product Packaging Matters

Why Product Packaging Matters

Expanding on the knowledge shared in its Packaging Matters research, which was the subject of a packaging column in the September 2013 issue of GCI magazine, MWV launched a new interactive data visualization site that accompanies the study.

Packaging Matters is MWV's annual exploration into the role packaging plays in consumer purchasing behavior, brand loyalty and overall product satisfaction. This year’s study examined these issues among 7,665 consumers in 10 global markets, including Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, the United Kingdom and the United States.

Using Packaging Matters data, brands can better understand consumers’ relationship with packaging, leading to improvements that will increase product satisfaction, drive brand loyalty, and initiate trial and repeat purchases.

The data visualization site offers stats such as 64% of people have tried something new because the package caught their eye; 41% of people have reported purchasing a product again because of the packaging; and 36% of people have changed brands from a product they have purchased in the past because of new packaging. It also shows how satisfied consumers were with packaging’s functionality and appearance, as well as points out areas of opportunity for improvement. It also shows the differences in these packaging factors for developed vs. emerging markets.

According to MWV, Packaging Matters is an annual study of consumer satisfaction with packaging. Packaging is defined as all aspects of the container that a product comes in, including shape, color and materials it is made from, as well as graphics and labeling.

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!