Sign in

U.S. Hispanic Women Share Their Beauty Secrets

US Hispanic Women Share Their Beauty Secrets

Multicultural market research firm Latinum Network shared recent data from May 2014 on the beauty habits of U.S. Hispanic women. In the research, Latinum Network asked 753 U.S. Hispanic women about their beauty secrets and what they rely on most. The following statistics were among their results:

  • Thirty-four percent (34%) identified homemade recipes (more than lifestyle choices and products) as their best-kept beauty secret;
  • Across all ages (18–65+), more than half learned their beauty secrets from a family member or friend;
  • Younger purchasers primarily use the Internet, including social media channels, to search for new beauty products and techniques;
  • More unacculturated Latinas learn about new beauty products on the Internet (approximately 70%) than bicultural or acculturated Latinas;
  • The No. 1 item Hispanic women cannot live without is lotion/moisturizer; and
  • And 93% of respondents learn about new beauty tricks from media sources, including the Internet, television and magazines.


Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!