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The Top 10 Professional Skin Care Industry Trends for 2013
By: Cathy Christensen
Posted: November 29, 2012, from the December 2012 issue of Skin Inc. magazine.
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Peptides, AHAs, enzymes ... active ingredients are supplying the professional skin care industry with the ability to provide results to clients, and clients are often as curious about their effects as you are. “Skin care consumers are continually looking for the ‘next big thing’ to remove those wrinkles or eliminate that dark spot. This voracious demand will continue to drive the development of sophisticated new ingredients well into the future. For example, ingredients based on personal genetics that might delay cellular aging longer,” says Linda Walker, author of The Skin Care Ingredient Handbook (Alluredbooks, 2012; www.Alluredbooks.com) It is crucial that you know how to answer clients’ questions about what works, what doesn’t and why. By providing this in-depth knowledge, your client will start seeing you as a skin care mentor. And if you don’t know off the top of your head, research it and get back to the client. They will appreciate your efforts, and continued conversation will result in extended service opportunities, giving birth to a loyal client.
9. Being penny-wise
No one these days is into spending money they don’t have to, and this requires offering value for your clients’ dollars. Throughout the past five years, if your business has survived the economy, you have probably become an expert at appealing to your clients’ frugality. However, the need to continue finding ways to delight and amaze while offering an experience is evident. The old way of dealing with this is discounting, which not only de-values your spa and professionals, it can also de-value the industry as a whole. The current, and future, way of appealing to penny-wise clients is to find creative ways to help them spend money at your skin care facility that they may have spent somewhere else. For example, work with a local group to find ways to donate to their cause while introducing new clients to your services, using the method detailed in the column “Get New Clients While Giving Back to the Community” by Aaron Sonnenschein from the November 2012 issue of Skin Inc. magazine.
10. Skin care is life
Taking a healthy and expansive interest in great skin at any age is a gateway into taking a healthy and expansive interest in whole-body health. Help clients begin that journey in your skin care facility by providing them with ways to expand their wellness interests, whether under your own roof or through business relationships with other professionals. Skin care is life ... this mantra will help you and your team understand that the benefits you offer your clients are not just radiant, clear, young-looking skin; they are also the ways you touch them, helping them have the strength and knowledge to embrace a better way of life. And as the gateway to an improved life, your skin care facility will flourish with clients, both new and retained, who value your services as a branch of their own wellness.
Understanding Skin Diseases and Disorders Can Increase Your Treatment Offerings in 2013
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