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According to the International SPA Association (ISPA) 2012 U.S. Spa Industry Study, the number one treatment offered at spas in the U.S. is a massage. Of the massages offered in spas across the United States the most popular are deep tissue/sports, Swedish, pregnancy, hot stone, and aromatherapy.
Deep tissue, otherwise known as a sports massage, is the most popular massage offered at 95% of spas in the U.S. This massage technique separates muscle groups and loosens fascia (a thin layer of connective tissue covering and supporting or connecting the muscles or inner organs of the body) so as to bring about the realignment of the body and freedom of movement.
“To enhance the experience of the popular deep tissue massage we have recently added the bamboo massage to our menu. This innovative treatment uses heated bamboo rods as an extension of the therapist’s hands to roll and knead the tissue,” said Jackie Schieding, head concierge at Bella Sante Spa in Boston, Mass.
The Swedish massage is offered at 94% of all spas in the U.S. and is used to improve the circulation, ease muscle aches and tension, improve flexibility and create relaxation.
Angela Avellino, assistant spa director at The Umstead Hotel and Spa in Cary, N.C. said, “Warm basalt stones are incorporated into our Swedish massage to enhance the guest desired outcome. Guests have the option of lotion, gel or oil and can choose from lavender, citrus ruby grapefruit, peppermint or sandalwood.”