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SpaFinder Wellness Reveals Top 10 Spa & Wellness Trends for 2013

Posted: January 15, 2013

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The future bodies welcomed at spas will look more like bodies in the real world. With more than one billion people who are formally disabled and a massively graying global population, the industry will shift focus from luxe-pampering to delivering wellness to persons of all age and ability levels. More people will look to spas to heal and keep bodies functional, whether through pain-relieving and mobility enhancing therapies, nutrition advice, or the right forms of "functional fitness" for those with physical limitations or special needs.

8. Label Conscious Fitness

The "name-brand" fitness wave has been around for decades. But today, an explosion of "fitness labels" distinguishes products and programs—and serves as a shortcut for instant recognition in an over-saturated market full of similar choices. From Yogalates and Piloxing to CrossFit and more, health and wellness have become the new luxury as millions chase the "insider elite," giving the fitness world a distinct fashion world vibe. 

9. Men: From Barbers to "Brotox"

Dramatically more men from Beverly Hills, to Berlin, to Beijing are having more serious "work" done at medspas and plastic surgery offices, such as injectables, love handle remedies and advanced new surgery technologies. The forecast expects more spas will build out comprehensive, for-men "beauty" menus male waxing and threading services and man-geared cosmetic procedures.

10. Where the Jobs Are

With the $2 trillion-plus pan-wellness market (spanning fitness, alternative medicine, spa, etc.) continuing to grow, spas reportedly can't find enough people with the right skills to fill spa management/director or therapist jobs. As a result, industry watchers expect expansion in the years ahead as the world continues its shift from a manufacturing to a service economy.