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Growth Potential for Natural Beauty Products in China
Posted: April 3, 2013
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“Increasing urbanization and demand for natural beauty products presents real opportunity for brands looking to capitalize on the Chinese marketplace. An increased number of Chinese consumers from rural areas are relocating for better working opportunities and they are also trading up and demanding more from their beauty products,” Henderson continues.
In fact, skin care products with botanical or herbal ingredients claims have dominated the Chinese market in terms of new product development since 2008, according to Mintel’s Global New Products Database - up from 52% in 2008 to 73% in 2011.
“The advantage of natural and organic skin care products is not just about avoiding the use of artificial chemical ingredients or even harmful ingredients, but rather applying a concept of “fully nutritional” and “fully comprehensive” treatment to increase the skin’s healthiness. At the same time, some of these natural or organic plant essence products also offer aromatherapy stress relief, their contribution to which is far better compared to artificial chemical ingredients. Thus, in terms of the long-term application effect, safety concerns and even eco-friendliness, these green skin care products will certainly be a major skin care trend in the future.” Henderson continues.
The research also reveals sun care as a category ripe for capitalizing on the demand from Chinese consumers for natural products in beauty, with over a third (36%) disagreeing that natural and organic sunscreens are not as effective as chemical ones. The strongest demand from consumers in sun care is miniaturization with 27% of consumers looking for this aspect, followed by anti-aging (41%).