Trends

Consumers are seeking products that are conducive to improving their mental health.
Longevity & Future-Focused Skin Care: 2025 Trends
2025 is the year when skin care is entering a new era.
Jul 9th, 2025
AI brings holistic skin care to a whole new level, integrating nutrition recommendations into a personalized skin care regimen.
Revieve and Simon Ourian M.D. Debut First-Ever AI Skin Care and Nutrition Experience
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These are the Top 5 Programs for Continuing Education in Aesthetic Medicine
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The Business of Boundaries: Avoiding Compassion Fatigue
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The Business of Boundaries: Avoiding Compassion Fatigue
Feeling drained after a full day of clients? Learn how to protect your energy and avoid compassion fatigue without losing your passion for skincare. Read Vagaro's latest guide to learn more.
Jun 18th, 2025
Get a long-lasting, seamless hold for brows and edges.
Kylie Jenner Uses göt2b’s Glued 2-in-1 Brow & Edge Gel
Celebrities and influencers are some of the most effective marketers beauty has today, and tastemaker Kylie Jenner hath spoken in her GRWM TikTok last week where she was seen using göt2b’s Glued 2-in-1 Brow & Edge Gel.
Jun 11th, 2025
The age of influencers has tapped into a whole new methodology of product placement and brand marketing.
Curating Influence
This is an article that I have wanted to write for some time now.
Jun 10th, 2025
The standard for sun care is higher than ever in an era when multifunctional solutions and more intense SPF formulations reign supreme.
ATTITUDE’s Sustainable Sun Care
ATTITUDE’s been pioneering eco-friendly packaging and high-performing sun care in the beauty and home industries for more than 15 years.
Jun 9th, 2025
Taking care of oneself helps ensure the longevity of an esthetician or wellness professional's career.
Holistic Self-Care Practices for Estheticians
An esthetician is in the business of giving, and the very essence of their role is a commitment and dedication to helping clients achieve healthy, radiant skin.
Jun 7th, 2025
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Boost Your Professional Profile By Becoming a Brand Ambassador
When it comes to being a brand ambassador, the pressure to pick the right brand can give anyone cold feet. It goes beyond simply enjoying the products or creating engaging content–though, of course, both are important!
Jun 6th, 2025
Rejuran boosts collagen production for firmer skin and better elasticity.
Are PDRN Treatments Right For You?
PDRN treatments are the latest to hit the skin care world, as seen on Jennifer Aniston and Kim K.
Jun 4th, 2025
Consumers are demanding more subtle results from aesthetics - a result of people wanting to take pride in their appearance without the need for drastic changes.
Neurotoxins Lead $17.5 Billion Non-Surgical Aesthetic Market
Guidepoint Qsight Data recently showed that neurotoxins lead the $17.5 billion non-surgical aesthetics market.
Jun 4th, 2025
Evening skin texture and capturing the post-facial glow can be a difficult balance to strike.
Getting Your Clients Camera-Ready
Another Met Gala for the books!
May 6th, 2025
Airports are diversifying their wellness offerings for travelers.
Spa Products and Treatments at Airport Hotels
Airport hotels are emerging as an untapped market for wellness, offering a much-needed oasis for stressed travelers.
Apr 22nd, 2025
Forehead taping, collagen gel masks, and wrinkle patches are redefining anti-aging routines, inspired by TikTok's viral beauty hacks.
TikTok-Fueled Trends in the Fight Against Wrinkles
The latest anti-aging trends are being driven by TikTok, featuring everything from at-home wrinkle patches to collagen gel masks. Younger generations are reshaping the skin care industry with innovative, non-invasive solutions.
Apr 21st, 2025