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The Male Market

By Howard Murad, MD, and Jeff Murad
Posted: September 19, 2007, from the October 2007 issue of Skin Inc. magazine.

page 5 of 5

40 and older. To stay competitive in the workplace, these men look for ways to improve their looks and reduce signs of aging. They are open to products and services that are problem- and solution-focused. Sun damage, broken capillaries, wrinkles and eye puffiness are common concerns. This age category is often an ideal target for internal skin care supplements.

A man’s world

The average Joe is starting to change his ways and is beginning to use above average skin care products and regimens. It’s a new day for men’s products, as the market will only continue to grow. Clear, healthy skin doesn’t have to take a lot of effort, and using the right skin care regimen will separate the men from the boys.