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Nielsen Study Reveals Pressure to Look Good Escalating; Metrosexuals Accepted

Posted: September 13, 2007

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Eight percent of U.S. consumers very much or somewhat agree that mass market health and beauty products are just as good as premium or expensive alternatives for hair care, skin care and cosmetics.

Price (63%) and brand (47%) are the two most important considerations for U.S. consumers' health and beauty product purchases, followed by a product's promise, recommendations and samples.

U.S. consumers purchase health and beauty products mainly from supermarkets (53%), department stores (47%) and pharmacy/drugstores (40%). To a lesser extent, they are purchased at spas (20%) and via the Internet (18%).

Nielsen polled 26,486 Internet users in 46 markets for the information in this study.