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Not Your Mom's Skin Care

By: Celeste Hilling
Posted: June 29, 2010, from the July 2010 issue of Skin Inc. magazine.

page 4 of 5

They eat processed foods. Readersdigest.com reports that an astounding 90% of Americans’ household food budget is spent on processed foods; the majority of which are filled with additives and stripped of nutrients. Most processed foods are laden with sweeteners, salts, artificial flavors, factory-created fats, colorings, chemicals that alter texture and preservatives. Just as clients should think about saying no to fragrances and dyes in skin care products, they also have to consider the same approach with food. Instead, feed and nourish the skin through a skin-healthy diet of fatty acids, antioxidants and proteins.

  • Fatty acids, such as omega-3 and omega-6, improve the skin layer that holds moisture in and keeps irritation out, and they may also improve rosacea and dermatitis. Sources include salmon, tilapia, cod, flaxseed, walnuts, pecans and hazelnuts, as well as safflower and sunflower oils.
  • Vitamin D is found in many dietary sources, such as fish, eggs, fortified milk and cod liver oil. The sun also contributes significantly to the daily production of vitamin D, and as few as 10 minutes of exposure per day may be enough to prevent deficiencies.6
  • Antioxidants play a key role in neutralizing free radicals; detoxifying; and repairing cell structure, connective fibers and the moisture barrier of the skin. Green tea is a great resource of numerous antioxidants that can reduce the risks associated with cancer, aging and inflammation. Broccoli and sweet potatoes contain vitamins A, C and K, and almonds are an excellent source of vitamin E to increase the moisture level of the skin.

An educated touch

As a skin care professional, offering educated information and guidance evolves your role from a simple cosmetic advisor to a knowledgeable provider of life-saving education for clients. Make every touch an educated touch. Don’t just offer a treatment; offer an opportunity for knowledge and self-improvement.

Try the following methods to enrich your clients’ appointments.

  • Create healthy skin recipe cards for clients.
  • Send a skin care tip of the week or the day to clients via e-mail, text, Twitter or Facebook, along with a special incentive to book their next treatment.
  • Offer free sunscreen with every facial or, when a client purchases sunscreen, throw in a complimentary mini treatment.
  • Speak about healthy skin to women’s groups in your area, such as the Junior League, sororities and business organizations. Give certificates offering a special rate on future treatment and product purchases.
  • Present information about sun safety to local school groups, and supply them with samples of sunscreen.
  • Offer a complimentary session at the spa about speaking the skin care language. Explain terms such as pH, UVA and AHA, and include mini treatments for guests.
  • Because the skin changes when lifestyles change, it’s important to maintain consistent contact with your clients. Pregnancy, menopause and new seasons all affect the skin. Be sure to schedule at least quarterly consultations with your clients to evaluate their lifestyles, stressors and overall health.

Making a difference

You will see that by making every touch an educated touch and learning as much as you can about your clients’ lifestyles, they will become more loyal and purchase more products, resulting in the growth of your bottom line. Plus, you will receive a positive feeling from knowing that you are making a lasting and positive difference in their lives.

REFERENCES

1. Journal of the National Cancer Institute, online version, www.jnci.oxfordjournals.org, Aug 26, 2008 (Accessed Jun 14, 2010)