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Not Your Mom's Skin Care

By: Celeste Hilling
Posted: June 29, 2010, from the July 2010 issue of Skin Inc. magazine.

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It’s also critical to drive home the importance of practicing safe sun year-round. The key is to wear sunscreen to protect against the silent killer, UVA, which has rays that are invisible and painless. You’ll want to offer sunscreens that have an SPF higher than 15 and that contain active ingredients, such as titanium dioxide, zinc oxide or anything in the avobenzone family.

This summer, the FDA is taking sun protection seriously by implementing a star rating system to measure UVA protection in addition to SPF, which only measures UVB.

They take prescription drugs. Almost every type of drug available today has a side effect for the skin. Antibiotics make skin sensitive to sunlight, and antidepressants, blood pressure medicines and inhalers all contribute to dry skin. Urge your clients to consider asking their physicians about how a drug can affect their skin, and work with their physicians to inform them about any skin care or beauty products that may react negatively with prescription drugs. Fragrances, dyes and chemicals in products can cause negative skin reactions when combined with the drugs.

They live in toxic environments. The WHO reports that reducing environmental risks worldwide could save 13 million lives every year. These risks include air and water pollution, agricultural practices, ecosystem changes and UV radiation.

Skin is the major source of absorption for the body, so everything that is inhaled, absorbed and consumed eventually shows up on the skin. Educate your clients to detoxify regularly and always drink plenty of water.