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Not Your Mom's Skin Care

By: Celeste Hilling
Posted: June 29, 2010, from the July 2010 issue of Skin Inc. magazine.

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They are stressed out. Many can remember a calmer time, before the Internet and cell phones became the norm. Now, with texting, tweeting and PDAs, the advances that were supposed to make people’s lives easier often end up causing more stress. The American Medical Association (AMA) reports that stress is a factor in more than 75% of illnesses today, and the World Health Organization (WHO) calls stress America’s No. 1 health problem.

In addition to what stress does to the heart and brain, it does not paint a pretty picture for the skin, either. Stress is evident through wrinkles, inflammation, breakouts and tired eyes.

Help your clients learn to de-stress at home by teaching them basic massage techniques, sending them home with aromatic bath products and helping them create mantras that can be repeated throughout the day in order to ease their nerves. You can also recommend products and foods that help prop up tired, stressed skin. See Stress-free Solutions.

They use tanning beds. There’s a reason why the U.S. Food and Drug Administration (FDA) is debating how to toughen up warnings about tanning beds—they are dangerous. A recent study shows that the risk of melanoma jumps by 75% in people who used tanning beds in their teens and 20s.5 Not to mention that tanning beds cause wrinkles, sagging, age spots and rough, uneven skin.

For a natural, safe look, encourage clients to use self-tanners and spray-on tanning formulas. Consider offering facials that include a bottle of self-tanner, along with a lesson about how to best apply it.