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Not Your Mom's Skin Care

By: Celeste Hilling
Posted: June 29, 2010, from the July 2010 issue of Skin Inc. magazine.

Although society’s view of everything from preventive health to nutrition has been updated, skin care is still looked at the way it was in the 1950s: cleanse, tone, moisturize. The truth is, your mom’s skin care no longer makes the cut. From eating habits to the environment, to the use of tanning beds and prescription drugs, to skyrocketing stress levels—people’s lives have changed, but the way most think about skin care has not. Let’s change that for your clients.

Those are some serious numbers, and they give you more information to use in order to educate your clients about how their lifestyle choices affect their skin.

Correcting unhealthy lifestyles

Following are some of the details you are likely to find out about your clients’ lifestyles.

They smoke. It may have been trendy to smoke when grandma was young, but the hipness of lighting up has died … literally. According to www.smokingstatistics.org, studies show that 50 people per hour throughout the world die as a result of smoking. That’s 1,200 people every day. The average smoker loses an estimated 12 years of life due to complications from smoking.

In addition to its negative, carcinogenic effects on the body and overall health, smoking causes premature aging. Cigarette smoke contains more than 4,000 toxins, many of which are absorbed directly into the bloodstream and are taken by the blood into the skin’s structure. Smoking also thins the skin, reduces collagen and contributes to an unflattering “apple” body shape in women because it influences body weight and the distribution of fat.4 Bottom line, if your clients smoke, ask them to stop.