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Adding On to the Bottom Line

By: Cathy Christensen
Posted: March 30, 2010, from the April 2010 issue of Skin Inc. magazine.
Ruby Room Guest Room

The guest rooms at Ruby Room supply a comfortable place of respite for Chicago visitors who are seeking a less structured, more free-form environment with spa services available.

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The Salt Cave, Naples, Florida. The Salt Cave features floors, walls and a ceiling constructed in pink Himalayan salt. The space is 20 feet by 20 feet and can accommodate eight or more people. Unlike Buckle, owner Andrea Geresdi opened the salt cave and is currently developing spa services, not the other way around, and the inspiration came from Geresdi’s native Hungary where she experienced natural salt caves. “I opened the salt cave to focus on the therapeutic benefits of salt, and I’m adding services slowly, but surely,” she says.

One of the details that sets apart Geresdi’s salt cave is a salt generator, which produces dry salt aerosol in the air at all times and can vary based on the clients’ needs. A 45-minute session for adults is $45 and for children under 10 is $35. Packages and private sessions are also available.

Geresdi also employs an acupuncture therapist and has added services such as Chinese medicine and salt massage, as well as meditation, yoga and spiritual development classes. “I am really driven to offer many different holistic approaches to my clients,” she says. “A salt cave is a wonderful way to offer something new, and is a very beneficial service on your menu.”

Tea rooms

Reaching deep into the hearts of little tea party-playing children everywhere, tea rooms make the delicate pleasures of afternoon tea a very real experience. Spas that offer this amenity often find it is a good fit with their clients’ ideals, and is a nice way to supplement spa income and spa loyalty all at the same time.

Adagio Day Spa & Tea Room, Abington, Pennsylvania. The tea room concept evolved for Adagio Day Spa & Tea Room when the spa offered tea services with mini sandwiches, tea and desserts during a Mother’s Day promotion. “People just loved it, so we decided we had to keep it. They loved lounging and relaxing with friends in their robes during spa services,” says Susan Shaw, the spa’s owner. At that time, Shaw was renting space, but was in the market for a new location, and chose one that would house a tea room. “We are now in a small stone cottage with built-in window sills and hardwood floors, and it is perfect for a tea room,” she explains.