For spas and clients alike, beauty trends are an exciting glimpse at what many love about the beauty industry—the innovations, the breakthroughs and the flat-out amazing discoveries that work to make women and men even more beautiful. In 2010, the biggest beauty trends prove that where beauty is concerned, a little of the old can be as trendy as a lot of the new, and clients are eager to kick-start this new decade of beauty with fun; a goal you can help them achieve by working with the following trends.
The tools of the road
Tools are fascinating, and nowhere are they garnering more attention than in the beauty world. And although clients aren’t going to go so far as to forsake their estheticians, for today’s beauty trendster, do-it-yourself (DIY) beauty tools are an increasingly popular skin care bridge between spa visits. Hair removal, extreme exfoliation, laser line reversal and even at-home light therapy for hyperpigmentation all are becoming more and more mainstream, and savvy beauty companies are jumping on board. From prestige to mass, the trend for DIY at-home beauty is only just beginning to reach its full potential as a building block to spa services.
The little antioxidant that could
Antioxidants have made a name for themselves in the beauty world that few ingredients can match. Given their prevalence in every type of skin care product and treatment, it might be presumed that the antioxidant’s time in the sun had passed—however, it hasn’t. Antioxidants are here to stay, and now their anti-aging and overall well-being benefits are being added to more items than just skin care. Makeup brands are embracing the power of antioxidants in eye shadow, lipstick, foundation, and even mascara and eye liner. In addition to protecting the skin from environmental damage, many antioxidant makeup products also boast anti-aging and wrinkle-reversing properties, as well. For today’s typical über-busy woman, the multibenefit aspect of antioxidant makeup is not only a hot trend; it’s a smart trend, as well, so it is your job as a spa professional to educate clients about the importance of antioxidants.