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The Wellness Approach

By: Melinda Taschetta-Millane
Posted: February 24, 2010, from the March 2010 issue of Skin Inc. magazine.

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Mary Toukan, an esthetician with Merle Norman in Magnolia, Texas, emphasizes the fact that esthetics is ever-changing, as are the needs of the clients; and therefore, continuing education needs to be part of your professional growth. She says, “We as estheticians should always stay up-to-date with the latest trends, and give the client the results they want, whether it be through the use of serums, lasers or injectables. That’s why it’s important to keep the education going. In the esthetic field, learning should never stop.”

A focus on wellness

This month’s issue will help you with your wellness initiatives and with developing a better understanding of your clients, and will reveal what lies on the horizon with wellness trends. In “Defining Green: Innovation, Labeling and Self-examination”, Frederic Holzberger talks about how to avoid greenwashing. Ted Ning discusses “The Global LOHAS Movement.” And finally, Leslie Lyon and Marilyn Patterson continue their discussion on understanding the Five Degrees of Organic in “Deciphering Organic, Part 2.”

No status quo

You can read other opinions regarding wellness and pampering by visiting www.SkinInc.com/survey/?question=22. And be sure to become a fan of Skin Inc. magazine on Facebook where we’ll help keep you on top of the industry’s latest trends in order to keep your spa business thriving.

Brown sums up today’s spa plight well. “The bottom line is that the status quo no longer works for everyone. All businesses, including spas, need to be vigilant in keeping expenses as low as possible while doing whatever they can to take care of the clients they currently have as well as they are able. They also need to understand that things are different and be willing to change with the economy if that is what it takes to stay afloat.”

Until next month,