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The Wellness Approach

March 2010 issue of Skin Inc. magazine

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Due to today’s unstable economy, spa owners must reformulate the way they do business. More and more of you are telling us that you are returning to your “spa roots” by going back to the basics and focusing more on the wellness approach in your menus.

In February’s Vocal Point survey question on www.SkinInc.com, we asked: “What advice do you have for spas that are changing their focus from pampering to skin care health?” It didn’t surprise me that, in the responses, the underlying themes were cater to your clientele and continue your education.

Felicia Brown, business and marketing coach at Spalutions in Greensboro, North Carolina, shared some great insight. She says, “The spa industry is changing with the economy. A big trend has involved adding wellness programs and other services that relate more to improving general health and well-being than to offering pampering and luxury. Spa professionals have caught on to the idea that you must teach clients to think of spa and massage services as part of a lifestyle or a healthy habit. I think this will help many businesses to keep their doors open, and is filling a need for an evolving consumer and marketplace.”

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