Trends Sponsored by
As professionals serving the public, we know the importance of looking to consumer trends as a means to help predict—and guide us down—the path that lies ahead.
According to trendwatching.com, a firm that scans the globe for emerging consumer trends, the United States is still going to experience some aftermath from the past year; however, more recession-proof opportunities are being spotted than ever before. The following are predicted to become consumer trends in 2010 by trendwatching.com; think about how these can apply to the professional spa market and, more specifically, to your market.
The parallels to the spa world can be seen in these trends, however it is going to be up to each individual spa professional to decide how to define, interpret and adapt them. For example, take the fact that the International SPA Association (ISPA) lists social media as one of the top spa trends for 2010.
“Perhaps you’ve heard of a Web site called Twitter,” says Lynne McNees, ISPA president. “It’s helped to bust open the doors on a marketing revolution, and spas are leading the way. Now, it’s easier than ever for spas to offer up-to-the-minute deals by tweeting or posting a Facebook message. Cancellations are no longer a problem when you can re-book an appointment instantly. In fact, Ad-Ology research shows that 57% of 18- to 24-year-olds and 48.5% of 25- to 34-year-olds say social media influenced their choice of a hair salon or day spa.”
In fact, Skin Inc. magazine just launched its Facebook page. Log on, search for Skin Inc. magazine and become a fan!