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A Twist on Trends

Melinda Taschetta-Millane February 2010 issue of Skin Inc. magazine

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As professionals serving the public, we know the importance of looking to consumer trends as a means to help predict—and guide us down—the path that lies ahead.

According to, a firm that scans the globe for emerging consumer trends, the United States is still going to experience some aftermath from the past year; however, more recession-proof opportunities are being spotted than ever before. The following are predicted to become consumer trends in 2010 by; think about how these can apply to the professional spa market and, more specifically, to your market.

  1. Business as Unusual—The new way of doing business.
  2. Urbany—Extreme urbanization in 2010 and beyond will lead to more sophisticated and demanding consumers.
  3. Real-time Reviews—Live, en masse, 24/7
  4. (F)luxury—Luxury is whatever consumers want it to be.
  5. Mass Mingling—Online fuels the real world.
  6. Eco-easy—Corporations and governments will have to make it easy for consumers to be more green.
  7. Tracking and Alerting—The new search tool for 2010.
  8. Embedded Generosity—More pragmatic and collaborative donation services for consumers.
  9. Profile Myning—Making the most financially out of online profiles.
  10. Maturialism—More opinionated, risqué, outspoken and raw.

Social media

The parallels to the spa world can be seen in these trends, however it is going to be up to each individual spa professional to decide how to define, interpret and adapt them. For example, take the fact that the International SPA Association (ISPA) lists social media as one of the top spa trends for 2010.

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