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NYC Web Site Looks at the City's Wellness Trends for 2010

Posted: January 13, 2010

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10. Return of The Big Sweat

Gentle workouts have become as passé as Tae Bo. New Yorkers are swapping expensive gym memberships for running sneakers. Hitting the pavement for a run or the city’s parks for pay-as-you-go boot camps have become the new yoga. Even lengthening workouts demand perspiration: Physique 57, Pilates’ spunky little sister, gets you sweating after just five minutes.


In July 2009, Melisse Gelula and Alexia Brue founded as one of the best sources for quirky, in-the-know wellness experiences in New York City. As accomplished book and magazine writers, Gelula and Brue bring their expertise covering travel, spas and beauty to bear on this holistic-minded website, which publishes daily and will feature a subscriber e-mail in early 2010.

Well+Good connects savvy, cost-conscious New York women to alternative health practices, hard-to-find beauty products, practitioners it loves, restorative nearby getaways, yoga classes worth joining, local experts it trusts and healthy food trends. Also invaluable is the Web site’s coverage of trends to skip, spa treatments to avoid, and wellness wannabes that just don’t deliver. By quickly sharing information and insights via its homepage, Twitter, and Facebook—and by taking a journalistic approach to this underserved and often misrepresented beat— helps New Yorkers find inexpensive and accessible ways to feel well and good.