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SpaFinder Announces Its 2010 Trend Predictions

Posted: December 9, 2009

Citing preventive treatments, hybrid spas and stillness as being some of the up-and-coming trends for the year, SpaFinder has released its annual spa industry predictions report for 2010.

SpaFinder, Inc. revealed its 2010 Spa Trends Forecast, naming global spa trends that will influence spa experiences for both consumers and the industry in 2010 and for years to come.

SpaFinder’s annual report is based on analysis from a team of experts who visit thousands of spas, interviews with top industry analysts and research organizations, and ongoing consumer and industry research in the spa, travel, wellness and beauty sectors. As the point of connection between 9,000-plus spas and salons around the world and millions of spa consumers, the company is credited for having a unique perspective on a complex and growing industry.

Top 10 global spa trends to watch in 2010

1) The new “P” word. Goodbye, pampering. Hello, prevention. Well, not so fast. It's more like, move over, pampering; hello, prevention. Against the backdrop of a global health care crisis, prevention is poised to be the new “it” word of the spa industry in 2010 and beyond. But rather than replacing established industry concepts like pampering and wellness, it’s a sharp—and smart—refocusing of the conversation. Pampering, after all, speaks to the stress-reduction, relaxation goal of most spa-goers, and that in itself is preventive.