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Health on the Minds of Consumers for 2010

Posted: November 30, 2009

A new survey by natural and organic marketing and promotion company Mambo Sprouts offers information on how the wellness market is being affected in 2010.

Health care costs and heightened public health concerns have consumers focused on staying well in 2010, according to a recent MamboTrack study by Mambo Sprouts Marketing, a leader in natural and organic product marketing and promotions. The study surveyed the organic buying and wellness habits of 1,000 natural product consumers to get an outlook for the coming year.

Nine in ten (88%) consumers took additional steps recently to promote their family’s health and wellness. With the economic recovery in slow mode, consumers are going “back to basics” to bolster their health, with 7 in 10 or more taking vitamins (84%), eating the recommended fruits and veggies (73%), and choosing organic foods (68%).

These same consumers plan to increase their commitment to health and wellness behaviors, including fitness and exercise (64%), getting enough sleep (63%) and eating fruits and veggies (61%). More than 1 in 2 reported adding more “raw” and “whole” foods into their diet (57%), eating organic foods (53%) and meditation and relaxation (52%) would be more important in 2010.

Three in four or more consumers were active in online health and wellness activities using printable online coupons and savings offers (80%) and seeking out health/wellness information online (76%). More than 1 in 2 subscribe to health/wellness e-newsletters (59%) and belong to social network sites, such as Facebook and MySpace (56%). Consumers identified more health/wellness product coupons (93%) and a wider selection of health/wellness products (62%) as the retailer and natural product company strategies they would find most helpful.