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Beauty Foods Still Gaining Ground in U.S.

Posted: September 18, 2009

New research from Mintel Beauty Innovation shows more and more people are interested in foods that also have beauty benefits.

Are people starting to eat and drink their way to a better-looking self? Mintel Beauty Innovation thinks so as the crossover between food and beauty is increasingly apparent.

Global food and drink product launches with a ‘beauty-enhancing’ claim increased by a staggering 306% from 2005 to 2008. “One in five U.S. women between the ages of 18–25 are interested in trying beauty functional beverages,” notes Taya Tomasello, senior beauty analyst at Mintel. “These numbers really point to an opportunity within this new segment in the beauty industry.”

While beauty food and drink products have seen significant growth, overall global food and drink product launches have only seen a 35% increase during the same timeframe. This data speaks to the impact ‘beauty foods’ are having on the market. In addition, already in 2009, nearly 300 food and drink product launches with a ‘beauty-enhancing’ claim have been launched, surpassing the total number launched in all of 2008.

Kracie Foods, based out of Japan, recently launched fruit snacks consisting of dried mangoes, pineapples, papaya and cranberries coated with collagen. It targets women in their 20s to 40s who are conscious of their skin health.