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SpaFinder Shows Travelers Looking for Wellness and Pampering
Posted: August 20, 2009
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In 2008, a significant majority of agents (69%) reported no declines in spa travel bookings, with (35%) reporting spa travel held steady with 2007’s numbers, while 34% reported a year-over-year increase. First-half 2009 tells a different story: 58% reported declines year-over-year through June, but only one in five agents reported that spa travel declined 'significantly.' And travel agents are optimistic about a second-half strengthening: 66% predict no overall declines for full-year 2009, and while 34% do expect declines, only 7% report they will be ‘significant.’
The year of the deal
In 2008, 70% of agents reported that spa resorts were lowering rates and rolling out more special deals than in years past, but this year that number jumped to 90%. And 57% report that spas are offering 'historically' or 'significantly' more aggressive deals than ever before. This industry strategy precisely matches what travelers are actively seeking: agents report that the number one change in spa traveler’s behavior in 2009 has been 'seeking significant deals,’ followed by ‘opting for shorter vacations,’ and ‘traveling closer to home.’
Price-per-night trending down