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Beauty Perceptions Shift as People Get Older

Posted: August 14, 2009

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Community members were also asked to consider "The most important reason to maintain your physical appearance." "To boost self-confidence" was the top choice across all decades, with "To attract potential partners" a close second for the 20s. In the 30s and 40s, the second-most popular choice shifted to "To increase professional opportunities," which remained the number two choice in the 50s, but by a much smaller percentage. In the 60s, increasing professional opportunities fell to third behind "To help make friends."

"The survey on the BeautyforLife Web site has provided interesting data about patients' attitudes, motivation and perception. Our goal is to provide useful tools for prospective patients to help them first decide if a cosmetic medicine procedure is right for them and then to provide information on how to choose an appropriate provider," said Richard D'Amico, MD, past president of ASPS.

Another question asked members to contemplate "The most important factor in maintaining beauty." While adherence to a healthy diet, regular exercise and skin care were popular choices, approximately one in five members felt that a cosmetic medical procedure was most important in the 50s and 60s.

This survey was conducted by the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery, via their Beauty for Life program, a series of patient education tools, including the interactive Web site www.BeautyforLife.com, designed to help people look and feel their best throughout their lives. More detailed survey results are available at by contacting the organizations.

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