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NMI Indicates Spending Power of Men in a Recession
Posted: July 7, 2009
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More information can be found in NMI’s newest white paper titled Back in the High Life Again: Soaring Opportunities to Market to Baby Boomer Men, which was co-authored by NMI’s Steve French and Brent Green of Brent Green & Associates—author of Marketing to Leading-Edge Baby Boomers and an expert on the baby boomer generation.