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Research Shows Beauty Shopping Set to Rise
Posted: June 30, 2009
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“The decline among black/African American women may be very closely tied to the fact that women in this segment of the population are also the least likely to use makeup and skin care products,” said Grant. “In general, this group often has a harder time finding beauty products that meet their needs. Now add in tough times and they may be even more inclined to see beauty as a non-essential. Shifting this perception is one that marketers will need to look at and help turn sentiments of black/African Americans to be more in line with other beauty consumers,” ended Grant.
Methodology: A nationally representative sample of women 18+ were selected from NPD’s online panel based on completed surveys from 2.124 total respondents, with 1,935 past year beauty shoppers qualifying to complete the survey. Field work was conducted in April 2009 and is trended to data from a benchmark study conducted in November 2008.
About The NPD Group, Inc.
NPD’s BeautyTrends information has tracked the prestige beauty industry for a decade. The NPD Group is a leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps its clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, food service, home, office supplies, software, sports, toys and wireless.