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The Lipstick Effect

By: Melinda Taschetta-Millane
Posted: June 29, 2009
Merge magazine cover

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On this note, I am so pleased to announce the debut of Merge magazine, a new publication from Allured Business Media designed to help cosmetic medicine providers—including physicians, office managers and medical estheticians—grow their practices by supplying business solutions in a focused, easy-to-read format. Merge magazine is dedicated to helping its readers succeed in strong economic times and, even more importantly, thrive during weak economic times. Merge magazine has been designed, reviewed and contributed to by industry peers.

Set to debut this fall, a preview of Merge magazine can be viewed at I’d love to hear your thoughts, so please e-mail me at

Whether your spa offers noninvasive procedures or a more traditional menu of services, the opportunity to help your clients look their best is attainable. Look for new ways to reach out to this stressed population, and become the personification of the Lipstick Effect in your community.

Until next time,

Melinda Taschetta-Millane, Editor in Chief