Sign in

The Lipstick Effect

Melinda Taschetta-Millane July 2009 issue of Skin Inc. magazine
Merge magazine cover

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

A recent survey, conducted by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), addressed how “The Lipstick Effect” theory can parallel current trends in noninvasive cosmetic procedures.

A parallel effect

The Lipstick Effect—derived from a phrase recently re-coined by Leonard Lauder, chairman of Estée Lauder, when he saw a huge jump in lipstick sales after Sept. 11, 2001, in spite of economic uncertainty—is compared in the survey to the 80% of board-certified facial plastic surgeons who reported an increase in noninvasive cosmetic procedures within the past year. This increase was due to consumers looking to delay the effects of aging and to avoid more costly surgeries. The most requested procedures? Botox, 96%; dermal fillers, 93%; and ablative skin resurfacing treatments, 92%.

Despite a repressed economy, both women and men are willing to spend hard-earned money on noninvasive procedures to help them look and feel refreshed, with some even opting for procedures in order to stay competitive in the workforce. “In challenging economic times, clients want value when it comes to investing in their health and the appearance of their face,” says Donn Chatham, MD, president of the AAFPRS. “Value does not mean cheap, it means quality gained for the investment.”

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!