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What Women Want!

Posted: April 24, 2009

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Although the cosmetic, anti-aging and sun care markets should hold strong throughout the recession, other beauty and personal care markets may not. "Shoppers are trading down to save money on purchases they don’t deem necessary. So everything beyond deodorant, shampoo and razors is at risk," states Holleran. "Personal care companies need to focus on value, feel-good benefits and new product innovation to keep shoppers interested."