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Spa Products Show Strongest Growth in 2008

Posted: April 4, 2009

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Lastly, natural/spa/wellness skin care brands showed the strongest dollar growth of the distinctive brand types, up 6% versus year prior to $304 million.

“The economic realities of 2008 have created fundamental shifts in the behavior of our consumers and the way they approach beauty. In 2009, we recognize that while consumption will not stop for prestige beauty, it has changed. It has become and will become more careful, more selective, and more meaningful. Across all three prestige beauty categories, there were areas that experienced growth despite overall soft performance. We saw growth in premium price, natural and new innovations among trusted brands as well as alternative brand types,” said Karen Grant, senior global industry analyst and vice president, Beauty.

“Moving forward, we must continue to look for these opportunities, find new ways to reach our consumers, and build our relationship and communication with them—that relationship is an increasingly critical part of the total value—not just price—they see in what we are offering them and in whom they chose to invest,” ended Grant.