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Adventurous Innovations Lead the Way in Men's Personal Care

Posted: January 19, 2009

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Men may follow women in many of their personal care buying habits but one area where significant differences emerge is skin care. Tomasello said, “Our research shows men are far less likely than women to use skin care products like moisturizers, exfoliants or even body washes. So tailoring new products to the needs of beauty-inexperienced males will help manufacturers expand the advanced men's grooming market.”

CosmeticsDesign.com, December 16, 2008