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ISPA Sees the 2009 Spa Industry Landscape

Posted: January 7, 2009

From customizing your style to customizing your car, you want services tailor-made to your busy lifestyle. This is why, as the voice of the spa industry, the International SPA Association (ISPA) is forecasting customization as one of the hottest trends of 2009.

"In this economy, people are watching their money, plain and simple. Spa professionals are listening to the needs of customers and creating specialized treatments. Whether it's a 30-minute pick-me-up massage on a lunch hour or soothing those worked-to-the-bone Wi-Fi fingers, it's all about meeting the demands of consumers," says ISPA president Lynne McNees.

The following are the top trends ISPA expects to see in 2009:

ISPA represents 3,200 members, both spas and product companies, in 83 countries. It's simple to find an ISPA member on