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NMI Sees Natural Trends for 2009

Posted: January 5, 2009

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Consumers are beginning to make long-term changes to their lifestyle in a trend that represents realistic and tangible steps rather than sporadic and short-lived initiatives. From walking to work or getting another hour of sleep for better health to recycling or turning down the thermostat for the environment, sustainable, moderate, consistent and practical are the daily mantras of the Small Steps, Big Changes movement.

2. Reconnecting

After a protracted housing boom—which resulted in suburban sprawl, staggering commutes and isolated neighborhoods—consumers are seeking once again to reconnect with one another. From a resurgence in shared community living models, "the new communes," to a renewed interest in volunteerism, community gardens, YMCAs and other community centers, neighbors are looking for new and old ways to connect with other people.

3. Being here--now

From multi-tasking and the never-ending pace of work to the technological tools that constantly catapult you to another place and time, there is a growing recognition that you are being robbed of the present moment. To escape this preoccupation with either the past or the future, consumers are embracing metaphysics, such as Eckhart Tolle’s "A New Earth" or "The Power of Now", and are expressing a growing interest in eco-tourism, slow cooking and experiential consumption in an effort to be in the moment.